Accelerating change

Every day, 43 Albertans hear the words you have cancer. But these aren’t just statistics. These are our families, our friends and our neighbours. And although progress is being made every day, we are all impatient for results. At the Alberta Cancer Foundation, we know more can be done and we are pushing for faster results that will improve the lives of 43 Albertans today. You, our donors, are the driving force to make that happen.

We understand how important it is to make smart investments with your dollars — investments that have a clear impact on patients—earlier detection, improved treatments and quality of life.

Over the last year, we have made some real changes at the Alberta Cancer Foundation. We have adopted a new model of investing in research, one that is focused on improving patient and system outcomes. Strategic priorities will drive our investment decisions based on consultation with our health-care, university and industry partners.

We strive to be one of the most innovative philanthropic organizations in Canada, delivering transformational results for Alberta cancer patients and their families. To do this, we have to be bold and have a long-term vision. While we take pride in being transparent and responsible stewards of donor dollars, we believe that the most important measure of success is to demonstrate the impact that your investments create--investments that will redefine the future of cancer in Alberta.

To reflect this new, active approach, you will notice we have also adopted a new look. This new brand is a more accurate reflection of the innovative approach we are taking—it is bold and bright, representing the future for cancer patients and their families. The cells in the arrow signify the many partners that come together – patients and families, researchers, health providers, donors and the Alberta Cancer Foundation – to make a real and significant difference for Albertans.

But more than a picture, the new brand is our commitment to those 43 people who will hear that cancer diagnosis every day, for the thousands who have faced cancer in the past and the friends and family who will face this disease in the future. Our commitment is to make a difference today through research, diagnosis, prevention, screening and care.

Our new brand is part of the story we are about to tell and we will be sure to update you as we write new chapters. Thank you for helping to power such change and accelerate discovery.

Myka Osinchuk CEO, Alberta Cancer Foundation
Angela Boehm Chair, Alberta Cancer Foundation