Strategy

In 2020, much changed for the Alberta Cancer Foundation

The foundation underwent an organizational renewal—in the middle of a pandemic—to ensure it was best set up to deliver on its purpose: to create more moments for Albertans facing cancer. We do this by inspiring our community to give to innovation in prevention, detection, treatment and care.

Today, we are much leaner with a focused strategy, and are well positioned to serve on our mission—perhaps more than ever before. Simply put, we are getting back to basics, back to our fundraising roots.

Strategic Priorities

Moving forward, our strategic framework will guide our path ahead. Over the next two years, we will focus on five key strategic priorities:

  1. Build partnerships within our community
  2. Inspire our community to give
  3. Embrace our Alberta-wide mandate
  4. Work with Cancer Care Alberta and partners to define fundraising projects with high impact
  5. Improve organizational health, efficiency and effectiveness

We will engage fully with our current and future supporters across Alberta to understand what inspires them to give to cancer care and research. We will also work collaboratively with our partners at Cancer Care Alberta, Alberta’s research and academic institutions, community partners and other key stakeholders to develop and implement transparent and clear processes to identify fundraising priorities. We will work hard to make sure we are delivering the highest value and impact to our donors, partners and communities across this province.

We are well underway in this rejuvenation, yet much more work needs to be done. We know this renewal will be game changing for the Alberta Cancer Foundation, but even more important, for Albertans facing cancer.

Providing Real-life Returns

Creating more moments for Albertans facing cancer
Faisel's Story

We Stand with Patients During Their Cancer Journey

Going forward, don’t think that the only measure of success is a cure for cancer. This type of research will make treatments easier for people like me and improve our chance of success. That’s all I can ask for.

- Seven-time Ironman triathlete, Colin Hacket, diagnosed with advanced colorectal cancer at age 34.

My wife Jan died in February 2012. Jan was a wonderful mom, grandma, wife and a good friend to all. She would be happy with what we’re doing. I’ve already received thank you letters from people who benefited from the Alberta Cancer Foundation’s Patient Financial Assistance Program and it’s heartwarming.

- Tom Crist, donor Patient Financial Assistance Program

My mother was diagnosed with colon cancer when she was 50 and she lived with it until she was 81. When people are faced with a diagnosis, they inevitably have a lot of questions. Being able to reach out to a patient navigator just brings people peace of mind and that makes me and my family feel good.

- Keith MacPhail, Donor Patient Navigator Program

Help make life better for Albertans facing cancer

Julie Rohr

For Julie, a voicemail changed everything.

Stage four cancer.

Sadly, she is not alone. One in two Albertans will hear the words, “you have cancer” in their lifetime and One in four will not survive.

We need to do more. With your help we can.

Donate Now


All donations will be matched by (up to $25,000.)