When a voicemail changes everything, the Alberta Cancer Foundation offers three words in return, “We can help.”

When a voicemail changes everything, the Alberta Cancer Foundation
offers three words in return, “We can help.”

November 16, 2021 – ALBERTA – The Alberta Cancer Foundation is honoured to announce details of their Giving Tuesday campaign featuring the beloved Albertan, Julie Rohr’s, story.

For Julie, a voicemail changed everything. Stage four cancer. Which, as she says, “to put it bluntly, meant I was dying. It also meant, for now, I was very much living.”

Despite only being given 12 to 18 months to live, her positive outlook, loving family, and the exceptional care she received at the Cross Cancer Institute, gave Julie six more years of moments with her loved ones. Five more than anyone expected.

During this time, Julie inspired countless Albertans with her positive approach to her prognosis and her willingness to share every step of her journey through her social media platforms @JulieRohrYEG. She inspired her family, her community, her country to find the beauty in the ordinary and loved fiercely until her last, labored breath in September of this year.

Julie may be gone but her impact on the community is only in its early chapters. Thanks to the support of her family, Julie’s story – her legacy – will continue to live on through the Alberta Cancer Foundation’s Giving Tuesday Campaign with the goal of raising $200,000 to give more moments to all Albertans facing cancer.

“We are honoured to feature Julie and her inspiring story in our campaign,” says Wendy Beauchesne, Alberta Cancer Foundation CEO. “Julie represents so many Albertans who hear the words, ‘you have cancer.’ One in two Albertans will face a cancer diagnosis in their lifetime and one in four will not survive. We need to do more. We can all help make a difference for cancer patients across the province and help Julie’s legacy live on by donating to the Alberta Cancer Foundation this Giving Tuesday.”

“We are honoured to feature Julie and her inspiring story in our campaign,” says Wendy Beauchesne, Alberta Cancer Foundation CEO. “Julie represents so many Albertans who hear the words, ‘you have cancer.’ One in two Albertans will face a cancer diagnosis in their lifetime and one in four will not survive. We need to do more. We can all help make a difference for cancer patients across the province and help Julie’s legacy live on by donating to the Alberta Cancer Foundation this Giving Tuesday.”

We invite media to contact us to arrange a Giving Tuesday (November 30) segment featuring Jeremy Rohr, Julie’s brother, and Wendy Beauchesne, CEO of the Alberta Cancer Foundation who will share details of Julie’s story and speak about how the Alberta Cancer Foundation supports world class research and compassionate care right here in Alberta’s cancer centres.

“[Julie’s] life has been an inspiration to so many, and her spirit carries on in ways such as these… Thank you,” Heidi Griffin, Julie’s sister.

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For media inquiries, contact:

Breanne Kraus
Director, Marketing
Alberta Cancer Foundation
breanne.kraus@albertacancer.ca
(780) 905-9273

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